Lori Ann Kruse – Medium

Lori Ann Kruse

Quality Versus Quantity: Two Kinds of Research Approaches to Study Cupcakes and Other Serious…

There are two types of research approaches: qualitative and quantitative. Join us as we define these two approaches, how you can use them…

3 min readMar 31, 2022

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Quality Versus Quantity: Two Kinds of Research Approaches to Study Cupcakes and Other Serious…

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Lori Ann Kruse

Technological Determinism: Marshal McLuhan’s Crystal Ball

Marshall McLuhan might have been a seer who can predict the future. Or maybe he had a crystal ball when he wrote in 1962, “A computer as a…

3 min readMar 4, 2022

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Technological Determinism: Marshal McLuhan’s Crystal Ball

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Lori Ann Kruse

The Elaboration Likelihood Model: Sorry, I Wasn’t Really Paying Attention, I Was Hangry

If you’re hangry, and you’re only interested in snacks right now, you’re probably not going to pay attention to a persuasive speech on why…

3 min readFeb 6, 2022

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The Elaboration Likelihood Model: Sorry, I Wasn’t Really Paying Attention, I Was Hangry

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Lori Ann Kruse

Where Stephen Colbert Fits in the Two-Step Flow Communications Theory

Stephen Colbert might not be a reporter, per se, but the uber-popular satirist is a trusted news source for many Americans. Stephen Colbert…

3 min readJan 23, 2022

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Where Stephen Colbert Fits in the Two-Step Flow Communications Theory

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Lori Ann Kruse

A Short Take On When Does the Bullet Theory Apply

According to the bullet theory (also known as the hypodermic needle theory), an early model in communications studies, the media is the…

3 min readJan 9, 2022

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A Short Take On When Does the Bullet Theory Apply

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Lori Ann Kruse

Intercultural Empathy Can Positively Impact Food Insecurity in Honduras

As I write this, most news about Central Americans, particularly about Hondurans, is about the thousands who are being turned away at the…

4 min readApr 21, 2021

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Intercultural Empathy Can Positively Impact Food Insecurity in Honduras

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Lori Ann Kruse

Families and children in Honduras in greater need in the wake of the 2020 hurricanes and pandemic

“I cried because I don’t want to be here anymore,” said Nory Yamileth Hernandez, a 34-year-old Honduran mother with three teenage children…

4 min readMar 14, 2021

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Families and children in Honduras in greater need in the wake of the 2020 hurricanes and pandemic

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Lori Ann Kruse

Lori Ann Kruse

UF grad student & marketer with 10 years’ experience. Taking Intercultural Communication to explore how that knowledge can positively impact global issues.

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