Lori Ann KruseQuality Versus Quantity: Two Kinds of Research Approaches to Study Cupcakes and Other Serious…There are two types of research approaches: qualitative and quantitative. Join us as we define these two approaches, how you can use them…Mar 31, 2022Mar 31, 2022
Lori Ann KruseTechnological Determinism: Marshal McLuhan’s Crystal BallMarshall McLuhan might have been a seer who can predict the future. Or maybe he had a crystal ball when he wrote in 1962, “A computer as a…Mar 4, 2022Mar 4, 2022
Lori Ann KruseThe Elaboration Likelihood Model: Sorry, I Wasn’t Really Paying Attention, I Was HangryIf you’re hangry, and you’re only interested in snacks right now, you’re probably not going to pay attention to a persuasive speech on why…Feb 6, 2022Feb 6, 2022
Lori Ann KruseWhere Stephen Colbert Fits in the Two-Step Flow Communications TheoryStephen Colbert might not be a reporter, per se, but the uber-popular satirist is a trusted news source for many Americans. Stephen Colbert…Jan 23, 2022Jan 23, 2022
Lori Ann KruseA Short Take On When Does the Bullet Theory ApplyAccording to the bullet theory (also known as the hypodermic needle theory), an early model in communications studies, the media is the…Jan 9, 2022Jan 9, 2022
Lori Ann KruseIntercultural Empathy Can Positively Impact Food Insecurity in HondurasAs I write this, most news about Central Americans, particularly about Hondurans, is about the thousands who are being turned away at the…Apr 21, 2021Apr 21, 2021
Lori Ann KruseFamilies and children in Honduras in greater need in the wake of the 2020 hurricanes and pandemic“I cried because I don’t want to be here anymore,” said Nory Yamileth Hernandez, a 34-year-old Honduran mother with three teenage children…Mar 14, 2021Mar 14, 2021
